Olay - Live Yes

Olay's 'Live Yes' was a campaign designed to attract young people back to the Olay brand, which at the time was losing relevance with that market. We created a video that would be shown in multiple markets around the world and supported by a digital campaign and minisite. Central to the campaign was the story of a young backpacker travelling through China. We shot this documentary style with real travellers to convey a sense of travel-blog authenticity, art direction emphasised creating a consistent and youthful aesthetic throughout all campaign materials. I also served as art director for the film production.