Dear Michelle - Co-Creative Director / Art Director
Dear Michelle was a self-initiated film project created by myself and some colleagues to celebrate International Women's Day in 2019. The intention of this piece was to highlight the under-representation of female athletes in sport and media.
This film was independently created, produced and funded and was released online and screened in select cinemas on IWD. As well as creative responsibilities, I worked closely with production designer Bianca Milani to ensue an authentic recreation of the 90s setting. We recreated iconic Jordan memorabilia, such as posters and imagery with professional female basket-baller Saratu Isah and even redesigned iconic Jordan sneakers and merchandise with a female spin.